Challenge
The coloured-liqueur market can quickly drift into decorative or overly festive codes. The challenge was to give Float a premium dimension without losing its freshness, energy or distinctive blue character.
Bottle design
Float
A round, nautical and iconic bottle designed as an object worth keeping before it is even opened.
Hero visual
Float
Deep blue, a life ring and ropes establish a premium liqueur in an immediately maritime world.
Label craft
Float
Materiality, droplets and relief give the packaging a tactile, precious presence.
Finishing detail
Float
The neck becomes a finishing signature: midnight blue, relief and a controlled sense of freshness.
Project images
01/04
Packaging design · Premium liqueur · Nautical codes
Float
A blue curaçao liqueur conceived as a premium maritime object: fresh, nocturnal, iconic and instantly recognisable.
Project name
Float France
Methods
DCD
DATEM
Deliverables
Bottle design
Identity premium
Art direction & CGI
Brand story
Float, where a nautical icon becomes a bottle.
Float turns the life jacket into a packaging signature. Red, deep blue, rope and metallic reflections create a world between sailing, nightlife, freshness and accessible luxury. The bottle does not simply carry a label: it becomes the concept itself.
The project has been featured on leading design platforms.
The project is built on a simple idea: make the bottle a keepsake object. Form, colour and relief tell the maritime story before the consumer even reads the name.
Solution
We created a sculptural packaging object around nautical codes: life ring, rope, droplets, deep-blue materiality and red/silver contrast. The design is immediate, bold and highly photogenic.
Impact
Float becomes a signature product. Its packaging creates instant recognition, increases desirability and makes the brand easier to remember on shelf, behind the bar and on social media.
Craft & added value
Turn packaging into an object of memory.
DCD helps us clarify the signals of differentiation: iconic form, proprietary colour, back-bar presence, social potential and premium perception. DATEM turns these signals into emotion: freshness, night, travel, reinterpreted safety cues and collectability.
With Float, value comes from the volume itself: when the bottle becomes the sign, the brand no longer needs to shout to be seen.
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